Rebranding a campaign is the tough and frightening task especially when considering the risk of SEO rankings. Changing your company’s name after doing all the SEO process will end you up in losing all the progress you had achieved from SEO.
To overcome this, you may always take necessary actions to make a smooth transition and be less frightened. Following are some steps of SEO you need to follow for rebranding your company.
1. Keep your Domain Name Original
If you keep the domain name same, this will make the process simple and will not harm SEO rankings. I know this is not possible and practical too, but you need to prepare yourself that rebranding your company may affect a lot of search engine’s traffic, and you may lose visibility as well.
2. Maintain your existing content
Make sure that if you are revamping your business name as well as the website, you must keep the existing content on the website by editing the old one. I would suggest you to use the existing keywords in your new content. It will help your company to sustain the position of its website on the search engine. Try to maintain the tagging, headers, etc. that can make a difference to SEO.
3. Preserve your old website for short time
Some experts say that there is no harm in keeping your old website permanently while others suggest leaving it after few days. This is totally up to you on taking the best decision that works best for your company.
Leaving the site permanently is not a good option because you might lose the URL. In case someday you want to reuse and revisit it. Also you should not knock down the old website as soon as the new one gets launched. If you do this you may ruin all your hard work. You may leave it for a week or two so that it recognizes the new IP address. Play safe and don’t hit delete button so quickly!
4. Use Redirects Correctly
Redirecting all the pages from your old site to the new site is very important and helps in optimizing user’s experience. This depends completely on your URL structure that whether this is complicated or easy. This can be easy if you have maintained same URL structure and web pages.
5. Retain Same URL Structure
If you retain the same URL structure, then it will be easier for you to apply redirects. In this case, all you will be doing is redirecting all the old pages to the new ones on the new site.
6. Make your Brand Name Awareness
Start updating all your social media accounts with the new name. This can be easy or challenging depending on the platform you are using in social media.
Spreading the word and creating your new brand’s awareness is also important. Your hard work will only pay if you are doing good online promotional activities.
Last but not the least you need to check whether your marketing is making a difference or not. To do this, you need to track the traffic on your new website and check ranking as well. Make sure to be smart and quick in resolving any mistakes that you have done.
7. Don’t Forget about Your Mobile Site!
Mobile marketing is very common and popular. When you are rebranding, don’t forget to make the new site mobile friendly. All the new pages should be easily accessible and readable.
After you are done with updating the website, you must update your mobile app also which also bring lots of customers to your business.
I hope this article made it less formidable for you in rebranding your company. Don’t get frightened and put all your hard work to make it a successful one!!
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