Adding over 300 million active users daily Instagram has enormous potential for marketing. It includes different benefits and advantages for the business or company. It means regular engagement with their followers.
How to use Instagram successfully
For Successful marketing on Instagram, you should rely on simple, attractive images. You need clear vision and strategy, constant frequency, acquaintance with your audience, clear visual style for the elements of Instagram marketing. When you merge these elements, Instagram can bring tremendous marketing results for your business.
Choose your goals
It is important to have clear goals about your business, whether you are new or are already established on the site. These goals will help you to define the business strategy and creating the content on Instagram. Displaying your products and services, building community, Increasing knowledge and creating awareness of the brand helps you to promote among your audience.
Optimize your Instagram profile
Your Instagram profile is fundamentally your homepage on the site. It provides you the space for sharing the information about your business or company and also offers you the opportunity to drive some traffic to your company website. To maximize your Instagram profile and drive traffic to it, use the following elements effectively-
1) Description and bio-data of your company
The description of your company or brand is very personal; the content you share with Instagram should be representative and explain your followers about your company.
2) Profile picture
Profile picture on the Instagram should be attractive and eye-catching. When someone views your posts or clicks on your profile, it is good if he or she recognizes your brand instantly. For getting recognition, you should use any one of these three alternatives.
Logo
Logomark
Mascot
Keep it simple and use it over a plain white background along with some useful infographics.
3) Your link
Instagram does not allow adding links with every post like other social networks. It offers you only one link to your profile. Use this link to drive back the traffic to the homepage and this link can be used as the way to drive traffic from Instagram to promotional pages or individual content. It is great to share a significant and important image or video to Instagram and update the link to reflect it.
Tools for Instagram marketing
Find out what will connect your desired market by asking them a few questions about their preferences and interest for the product or the service, you are providing them. Develop a plan according to that.
1) Be Spontaneous:
Consider only sharing a few photographs on Instagram. Make sure these picks are attractive and elegant – anything bad will weak your brand, be sure that the photos include shots of your workplace and employees.
2) Use Hash-tags:
Use unique hashtags as keywords in order to make your brand easily searchable on Instagram. Add hash-tags to all your posts.
3) Connect the followers:
Increase the engagement levels by posting a snapshot of your company’s events, use geo-location, and ask users to submit photos of your customer’s events, come up with creative slogans for photos.
Instagram marketing is the new age marketing platform. It is providing a broad and easy way to reach the target market. It is a better way to represent your company and business, just by using links and photos.
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